Yaron is the Chief Executive Officer, Australasia of Crosby|Textor – the world’s leading opinion research, strategic communications and campaign management agency. The company has offices in Australia, the UK, Italy and the UAE.

The CrosbyITextor Group draws from an unrivalled bank of campaign experience and expertise to advise corporate clients, investors, industry associations and governments worldwide.

Yaron is a former Federal Cabinet-level media and political adviser and for the last 15 years has specialised in political and corporate communications and campaigns.

He has worked on, directed, managed or advised on over 70 campaigns both in Australia and overseas, including various election and advocacy campaigns. This includes some of Australia’s most high-profile regulatory change campaigns, as well as managing highly charged and contentious public issues.

His extensive experience gives him a deep understanding of how to use campaign techniques to change perceptions and behaviour and how to apply research and insight to develop sophisticated and successful communication strategies and tactics.

Yaron’s practical communications experience includes several years working in public relations and establishing an advertising and marketing bureau – servicing small and medium-sized businesses.